Global Crypto Adoption Soars in 2025, Led by India and the U.S.

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Crypto adoption continued to soar in 2025, with India and the U.S. standing out as leaders, according to a new report by TRM Labs. Between January and July, South Asia emerged as the fastest-growing region, while the U.S. strengthened its position as the world’s largest crypto market by transaction volume.

India topped the adoption chart for the third year in a row, followed by the U.S., Pakistan, the Philippines, and Brazil. TRM Labs noted that South Asia’s crypto activity jumped 80% compared to the same period in 2024, reaching around $300 billion in transaction volume. 

Meanwhile, U.S. crypto transactions surged roughly 50%, surpassing $1 trillion, supported by regulatory moves like the GENIUS Act and the White House’s 180-Day Digital Assets Report.

Stablecoins Driving Growth

Stablecoins are playing a crucial role in this adoption boom. As per the report, TRM Labs found that stablecoins made up about 30% of all crypto transaction volume. By August 2025, stablecoin transactions hit a record $4 trillion, an 83% increase year-over-year. The market remains dominated by Tether and Circle, which together account for roughly 93% of total stablecoin capitalization.

This trend highlights how stablecoins are increasingly used for payments, remittances, and as a store of value during periods of economic uncertainty. Their stability makes them a practical choice for both retail and institutional participants.

Retail Investors Take the Lead

Retail adoption has also accelerated sharply. Individual-led transactions grew more than 125% between January and September 2025 compared to the same period in 2024. This surge shows that ordinary investors are now significant drivers of crypto’s growth, moving beyond early tech adopters to broader financial engagement.

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TRM Labs emphasized that in some regions, adoption is rising because of clearer regulations and easier access for institutions, while in others, it continues even under strict restrictions or bans. This mix of dynamics underlines that crypto is steadily integrating into mainstream finance.

Crypto Regulations 

The Indian government’s approach to cryptocurrency regulation is changing. While a 30% tax on crypto trading gains remains in place, the government has shown signs of reconsidering its stance, influenced by global regulatory developments and the increasing institutional interest in digital assets. 

Notably, U.S.-based crypto exchange Coinbase has registered with India’s Financial Intelligence Unit to offer crypto trading services, signaling a positive shift in the regulatory environment.

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